About the Project
Apraxia Kids is the leading nonprofit that strengthens the support systems in the lives of children with apraxia of speech. Since its inception in 2000, Apraxia Kids has provided support to tens of thousands of families and professionals.
Client
Apraxia Kids
Services
Print Design
Year
2018
Client Prompt
Need
Design system for print materials
Goal
Spread awareness to support the understanding of childhood apraxia of speech
Audience
• Speech-language pathologists
• Teachers
• Parents
• Medical Professionals
CLIENT-SPECIFIC APPROACH
It was essential that the new deigns seamlessly integrate with the brand's identity and align with the organization’s broader goals. Preserving the brand’s bright colors and playful attitude was necessary.
design approach
Starting with only the brand’s existing logo and colors, new typefaces and layouts were chosen that also complemented the organization’s existing website. Stock imagery was sourced and remained a major focal point throughout the project. A good balance of bright colors, text, and images was maintained throughout all materials.
DELIVERABLES
Brochures and flyers were distributed as printed materials and digital downloads. The SLP kit includes materials for clinics, schools, and private practices to share when speaking to families about childhood apraxia of speech.
