About the Project
Your Law Firm is a Business... Take it to the Next Level is an in-depth look at how to run a strong business, not just practice law.
My role was to assist the GNGF and streamlined.legal team’s in the creation of the design. Podcast owners and investors responded with many rounds of feedback. Overall, the design was successful and used for 3 years on over 100 episodes as well promotion for the individual hosts’ broader pursuits.
Client
GNGF
Services
Concept Development
Year
2020
Client Prompt
Need
Simple brand concept for an new podcast
Goal
Introduce and reinforce the correct strategies for growing law firms but not at the expense of health and happiness
Audience
• Potential customers
• Existing customers
• Small to mid-size law firms
• Small to mid-size tech companies
• Entrepreneurs who wish to implement a similar growth pattern
• Colleagues and network contacts of the hosts
CLIENT-SPECIFIC APPROACH
It was essential that the concepts seamlessly integrate the professional styles of both Melanie and Mark, while also aligning with the goals of the podcast. The podcast was already in the final stages of development, so we were required to design with very little flexibility in terms of guiding the podcast’s marketing. This is a small-listener podcast, so it needs to be personable—not stark or unapproachable—while also being eye-catching.
DESIGN PROCESS
Since it is a new podcast with no existing recognition, the design needs to stand out among others that are backed by more recognizable names or companies.
Although this project did not require the rebranding of an existing podcast, the design needed to remain within the realm of what would look good alongside, rather than clash with, the company’s logos.
CLIENT REVISIONS
DELIVERABLES
“Everyone comes from a different stage in their career, a different path that leads them to their version of success. Our job is to give you the tools and know-how to level up your firm from wherever you currently are to wherever you want to go. This podcast shares actionable steps that can be taken by anyone to have lasting impacts on your firm.” – Episode 087: How to Utilize Podcasting to Grow Your Firm
